Thursday, August 09, 2007

Smart Ads

How much can you attract a mass of people in a matter of just thirty seconds? Now is seconds ever counted as a time slot? Nevertheless, isn’t that the time they give for the ads? Well yes - thirty seconds is all that these guys need to capture our attention and then to fall in love and finally shell out dollars and cents to buy the product. Ads are becoming smarter and more enjoyable nowadays - Hmmm - there are those which you might have wished that you had never seen, but this blog is all about their opposites – the smart ads.

A man runs fast and his friends are somewhere behind and we know not from where they are yelling and they say 'Man he has not even got the card out of his pocket - he is not going to make it'. The guy who is running uses his card in the Chase ATM and gets some money and runs back and gets into the car where his other mates were booing at him - He just withdrew those money from the 'most efficient' chase ATM before the signal turned to green!

And here is this girl calling her mom from the City of Lights - er - rather the Sin City - Vegas and says 'Guess what mom - Me and Mark are in Vegas' and the mom says 'So you are not going to get married Jen?' and Jen replies something and her poor poor mom is not able to hear her - poor connection, you see and so she becomes hysterical and shouts 'Jennifer, don’t make the same mistake that I made!' - And here is her daughter saying that it’s just a fun trip - just that we all, including Jenni's mom never hears it - So if you want a reliable communication go for XYZ.

Well there is this Tahitian dream ad from Wells Fargo for smart savings and the list goes on. One of my aunt even went from Brand S to Brand A only because of its good advertising campaign. Yet another aspect of advertising that always attracted me was the advertising slogans - Philips - Lets make things better and better still is 'Gods own country' - Kerala. Now who could not be attracted?

With More Thoughts...

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